DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

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How to Drive Your Target Audience to Your Website

Your business’ website is up and running, but how do you make sure it’s reaching your target audience? First, you need to understand your ideal customers — what makes them tick and what language they use — to bring them to your site. Once they’re there, you’ll want to create an intuitive, easy-to-navigate experience to…
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Q&A with Tricia Park for National Women’s History Month

National Women’s History Month: In It to Win It with Tricia Park

It’s National Women’s History Month! In honor of women making moves and leading the charge, we chatted with DAW president and marketing tour-de-force, Tricia Park. Learn more about how DAW has grown over the years, why our “in it to win it” attitude sets us apart and where she finds her spark — spoiler alert,…
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Website Development Best Practices: From Framework to Optimization

Insights from Crystal Torres-Martinez, Web Developer: Think of your business’ website as a window display that showcases your company’s unique brand and customer experience. And with this display, it must be engaging, navigable and useful. If you lose sight of what the goal of your display – or in this case, your website – is,…
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