Category: Email Marketing

Email marketing is big for B2B businesses. It offers a high ROI opportunity — generating approximately $42 for every $1 spent — and comes at a pretty low cost compared to other forms of marketing. Yet, with roughly 4 billion daily users and over 300 billion emails sent per day, there’s also a lot of…
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Insights from Natalie Thayer, Senior Copywriter: Today, our lives are more tethered to the digital realm than ever before — thank you, smart phones, Zoom meetings, cryptocurrency and the Metaverse. So, it’s probably no surprise that digital tools play an important role in your business’ marketing strategy. Email marketing is just one such tool that’s…
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Is email marketing the best way to reach potential customers? Content marketing surveys continually say yes. A whopping 73% percent of millennials say they prefer communication via email and for every $1 spent on email marketing, a $38 return on investment is generated. That’s a higher ROI than social, display and even paid search advertising.…
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Looking for a way to keep customers engaged and boost your brand’s top of mind awareness? Email marketing does both — and then some. Email marketing is a powerful marketing channel for B2B companies. Over 3 billion emails are sent every day and for every $1 spent, email marketing generates $38 in Return on Investment…
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