DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

Category: Graphic Design

illustration of a person responding to various typography

More Than Words: How Typography Taps into Your Feelings

Have you ever wondered how typography can make you feel? It may come as a surprise, but the choice of typefaces, fonts, styles, layout and hierarchy communicates a wealth of information to viewers — whether they are aware of it or not. Typefaces have their own “personalities” and can help convey a tone or attitude,…
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graphic design tools and process illustration

Design Literacy and Why It Matters for Your Brand

Insights from Rachel Flores, Senior Graphic Designer: Design literacy is the ability to understand and discuss how something was created — and whether it’s a successful solution to the problem. I like to think of it as applying the scientific method to design. It begins with asking questions about something you observe, followed by research,…
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How Important is Graphic Design for Your Business?

Insights from Brittany Woodson, our Director of Graphic Design: Every business wants a design that pops and helps them stand out from the competition. But it’s so much more than picking a color and layout — graphic design can really make or break a business. I’ll get into the details, but a strong design will…
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